YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

      • bss03@infosec.pub
        link
        fedilink
        English
        arrow-up
        4
        ·
        6 days ago

        The whole reason I got on YT Premium was because it was free with Google Play Music. I have real issues watch non-Premiun now, because I’ve always disliked advertising methods. (Not so much th ads, which can be entertaining, but just being shown content I didn’t request instead of the content I did request.)

      • TachyonTele@lemm.ee
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        3
        ·
        6 days ago

        What does YouTube music have that regular YouTube doesn’t? I have a ton of playlists on YouTube for music. Everything is on there.

        • Lord Wiggle@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          ·
          5 days ago

          The awesome algorithm for recommendations on YouTube was turned off to prevent fake news bubbles. This means that when you listen to a song and want YouTube to create a Playlist with similar artists for you, this doesn’t work anymore. But this function does still work with YouTube music.

  • amorpheus@lemmy.world
    link
    fedilink
    English
    arrow-up
    35
    ·
    6 days ago

    The nice thing about hiking your prices by 50% is that unless a whole third of your users quit, you haven’t lost anything.

    • EddoWagt@feddit.nl
      link
      fedilink
      English
      arrow-up
      20
      arrow-down
      1
      ·
      6 days ago

      you haven’t lost anything

      Apart from all future customers that will now choose another service

      • GiddyGap@lemm.ee
        link
        fedilink
        English
        arrow-up
        41
        arrow-down
        1
        ·
        6 days ago

        That’s the good thing about a monopoly. You don’t have to worry about customers choosing another service.

    • CosmoNova@lemmy.world
      link
      fedilink
      English
      arrow-up
      10
      ·
      edit-2
      6 days ago

      You don’t lose anything for the moment, but it might come back to bite you later regardless. Because Youtube needs to grow until the end of times but can’t, it will end ugly one way or another. It’s more of a symptom of a bigger problem than an isolated, ‘smart’ business decision.

  • whome@discuss.tchncs.de
    link
    fedilink
    English
    arrow-up
    24
    ·
    6 days ago

    Yeah they are continuously slowing down Firefox and I see a future where I will simply stop using YouTube.i thank them in advance for when that day comes

    • eronth@lemmy.world
      link
      fedilink
      English
      arrow-up
      11
      ·
      6 days ago

      More and more I try to find my entertainment elsewhere. I am slowly, but surely, migrating away from youtube (and google in general).

      • Psythik@lemmy.world
        link
        fedilink
        English
        arrow-up
        8
        ·
        6 days ago

        Do you know of a good free alternative to YouTube? Preferably one with a smarter algorithm that doesn’t just feed me the same boring bullshit over and over again?

        Yes I like cars, computers, and video game history, YouTube, but I like other things too, you know. I wish there were a way to view other people’s YT homepages so that I can find something new to watch.

        • Whats_your_reasoning@lemmy.world
          link
          fedilink
          English
          arrow-up
          6
          ·
          6 days ago

          My usage of Youtube slowed down considerably when the algorithm stopped giving me anything new. I’d end up asking friends and people on social media about their own favorite videos and channels, just to get something interesting.

          Whoever is designing these algorithms seems to be forgetting that our brains crave novelty. If we’re not getting it, we’re going to feel bored and start looking elsewhere.

  • Juice@midwest.social
    link
    fedilink
    English
    arrow-up
    43
    arrow-down
    3
    ·
    7 days ago

    I can’t wait for google to crash and burn. Bring back GeoCities and Netscape navigator.

      • Juice@midwest.social
        link
        fedilink
        English
        arrow-up
        4
        arrow-down
        4
        ·
        edit-2
        6 days ago

        Google is having problems, they can’t make profits anymore. Its different because reddit was never profitable, but googles been profitable for years.

        Edit: I said they can’t make profits, but what I should have said is they can’t innovate and produce new value, they can only cut expenses and squeeze consumers with subscriptions and advertisements in order to remain profitable. Eventually there won’t be anything left to cut and will then cease to be profitable. Google is on the decline.

        • dependencyinjection@discuss.tchncs.de
          link
          fedilink
          English
          arrow-up
          2
          ·
          6 days ago

          My first comment wasn’t rude, but I’ll concede that my second one was because you incorrectly assumed I was calling out something about your psychology.

          As for the information you provided, nothing in there hinted at Google failing as a company and more just highlighting some of the failings of recent times.

          • Juice@midwest.social
            link
            fedilink
            English
            arrow-up
            1
            ·
            6 days ago

            “You made me be rude after I insulted you and you called me out on it”

            Leave me alone. I’ve wasted enough time on you. You clearly have your mind made up and can’t even comprehend why someone would be skeptical of a company that is driving away its users and advertisers, of which I provided many examples. I wrote several paragraphs supporting my argument, and several sources. You responded in seconds with two sentences. Hopefully you wise up before taking a bath on whatever your investments are. I wish you all the best in life, but this is finished.

            • dependencyinjection@discuss.tchncs.de
              link
              fedilink
              English
              arrow-up
              1
              ·
              6 days ago

              I never said that and I never insulted you in the first comment. I used the word hopium which is pretty common word to use these days.

              For what it’s worth I apologise if you misinterpreted my initial comment and you feel offended as that wasn’t my intention.

              Anyway have a great rest of your day and let’s draw a line under this.

    • Qkall@lemmy.ml
      link
      fedilink
      English
      arrow-up
      5
      ·
      6 days ago

      There’s a neocities project… As for Netscape… I think SeaMonkey is still active?

      • sugar_in_your_tea@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        1
        ·
        5 days ago

        Eh, I don’t need Netscape, but I need Firefox to not die/turn into AI spamware. I’m also excited about Servo, hopefully that becomes a project in its own right.

  • CosmoNova@lemmy.world
    link
    fedilink
    English
    arrow-up
    27
    arrow-down
    5
    ·
    6 days ago

    Youtube doing what I told every Premium adversary they would logically do after dumping more and more ad space onto the site. And to make Premium look worth the price, they’ll continue to shove more ads in your face just before, you guessed it, doing another price hike. Rinse and repeat. Premium users are strong drivers of this enshittification so I will continue to call them out on it whenever they tell you to join the scam as well. I’ll stick to my ad blockers.

  • Lord Wiggle@lemmy.world
    link
    fedilink
    English
    arrow-up
    8
    ·
    5 days ago

    And that, kids, is why you should pirate. Paying customers are restricted and being ripped off. Piracy gives freedom, it pays off, it makes sure you dont have to agree to stupid user agreements which take away you rights. Make sure to support your favorite creators though, through other platforms like Patreon. Don’t take the money away from them. Just take away the power and control away from the evil mega corps like Google and Meta.

    • sugar_in_your_tea@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      5 days ago

      You don’t even need to pirate, just use an ad blocker and support your creators directly. My perspective is that, unless you agree to their TOS, it’s on them to prevent any activity that’s unprofitable to them, and so far, uBlock Origin on Firefox works fine on YouTube directly.

      Take what you would’ve spent on YouTube premium at a more reasonable price and send that to the creators you follow.

  • TheObviousSolution@lemm.ee
    link
    fedilink
    English
    arrow-up
    20
    ·
    edit-2
    6 days ago

    It’s so odd that a platform that relies so much on user content charges as much as or more than network streaming services. The market hold is leaking into it (and out).

    • tias@discuss.tchncs.de
      link
      fedilink
      English
      arrow-up
      6
      ·
      edit-2
      6 days ago

      I suspect the user content is the root of the problem. 500 hours of video is being uploaded every minute. YouTube has to transcode and store everything, and be ready to stream it at a moment’s notice, even though the vast majority of videos probably get only a handful of views (if any). That’s a lot of unused resources that have to be paid for by subscribers and advertisers.

      If they were to charge just a little for uploads then content creators would be more inclined to consider whether their upload is of interest to anyone else, and that might take away a lot of the waste.

      • darreninthenet@lemmy.sdf.org
        link
        fedilink
        English
        arrow-up
        3
        ·
        6 days ago

        But then you potentially lose fringe interest videos which the creator makes for fun, only expects a thousand views from people with similar fringe interests and isn’t interested in being paid

        • sugar_in_your_tea@sh.itjust.works
          link
          fedilink
          English
          arrow-up
          1
          ·
          edit-2
          5 days ago

          And for that, PeerTube exists. They can also host their own if they want, which works great for things like family videos or instructional videos for niche B2B products.

          I’m thinking they would upload occasional videos to YT to advertise the alternative channel.

          Even something as small as $1/video/year would be totally reasonable, and that can be waived once you become a partner or whatever. Maybe also make the first 10 videos free or something.

    • Knock_Knock_Lemmy_In@lemmy.world
      link
      fedilink
      English
      arrow-up
      2
      ·
      6 days ago

      relies so much on user content

      Does it? I mean, it hosts user content but it doesn’t really monetize that. YouTube relies on creators, and it pays them.

      • sugar_in_your_tea@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        2
        ·
        5 days ago

        Creators are users. I think the OP is saying they rely more on smaller shops than large media orgs, which is opposite from big streaming services. Then again, some YT creators are pretty large.

  • kingthrillgore@lemmy.ml
    link
    fedilink
    English
    arrow-up
    15
    ·
    edit-2
    6 days ago

    I’m slowly using YouTube less and less. The experience is worse because of the ads and Premium costs.

  • tias@discuss.tchncs.de
    link
    fedilink
    English
    arrow-up
    13
    ·
    edit-2
    6 days ago

    Woah. I just cancelled my subscription last week because it’s too expensive, and now they raise the prices further. Guess they really don’t want me back.

  • arc@lemm.ee
    link
    fedilink
    English
    arrow-up
    19
    arrow-down
    5
    ·
    6 days ago

    People pay YouTube instead of using an adblocker?

    • underthesign@lemmy.world
      link
      fedilink
      English
      arrow-up
      13
      ·
      6 days ago

      Please tell me a simple, idiot-proof way to block YT ads on all devices incl. Mobiles, Shield etc. that doesn’t require something complex like piHole, works outside the home (family’s phones etc. ), and doesn’t risk blocking stuff it shouldn’t. That’s my trouble. Premium solves all of that, while bringing other small benefits. Maybe there’s a better way.

      • mechoman444@lemmy.world
        link
        fedilink
        English
        arrow-up
        13
        arrow-down
        1
        ·
        6 days ago

        Easy peasy. Lemon squeezy.

        Firefox-ublock (even better on Linux but not required)

        Revanced for mobile.

        Pihole doesn’t stop youtube ads anyhow.

      • Mad_Punda@feddit.org
        link
        fedilink
        English
        arrow-up
        1
        ·
        6 days ago

        I’m in the same boat, but I think this hike still will make me cancel my family plan. Less time on YouTube is probably good anyway.

    • TheGalacticVoid@lemm.ee
      link
      fedilink
      English
      arrow-up
      7
      ·
      6 days ago

      Creators get way more money with Premium viewers than ad-based ones, or at least it used to be that way.

    • samus12345@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      6 days ago

      I use the PS5 to watch YouTube on the TV, no way around the ads there. But no way in hell I’m paying them!