I mean… I give a fuck, the intention behind the action is just as important as the action itself.
You argue we should be grateful because a company is participating in rainbow capitalism, and that makes people feel accepted and happy. Fair enough. But if Home Depot spends the other 11 months of the year donating to organizations and political groups that are actively trying to take away the rights of LGBT+ folks…
How is that a win for anyone? Like, are we supposed to jump up and down with joy because a company decided our money was worth accepting for a brief period of time? We’re allowed to exist for one month because it results in a profit increase for a company that actively hates who we are the rest of the year?
In what world does that make sense? “We hate you and want you back in the closet, but we threw a rainbow on this shovel, BUY IT OR YOU HATE LGBT PEOPLE. Cool, now go back in the closet, we’ve got what we wanted out of you.”
It’s patronizing at best, and insulting at worst. You liken it to a vaccine, which is a bad example since, famously, vaccines like Polio were released without a patent to help ensure their widespread use across the globe.
To me, it’s more like “Why are you complaining that this restaurant spits in your sandwich every day? They didn’t spit in it today because it’s Pride, so why aren’t you happy about it?” Because I know in 30 days they’re going to spit in my sandwich again, and they’re only not doing it now because of optics and wanting more money.
I had a coworker who cited music licensing as the sole reason he can’t find his favorite show anymore: The Drew Carrey Show. Whatever schmuck owns the music licensing refuses to cooperate with the rest of the show owners, so it can’t be streamed or distributed anywhere.
Another example would be Scrubs, most of the songs used in the show (including key moments and the OG songs were perfect for them) have been edited out and replaced because of licensing issues. Unless you’ve got the DVDs or pirated older versions, you’re stuck with the new music and it’s not the same.