Correct - this was always going to be the case the moment IGN bought humble bundle. Any delay in getting to this point was a conscious decision about how fast to boil the frog - but IGN didn’t buy Humble Bundle because they believed in the mission of helping charities and indie game developers, they bought it because they believed they could make more money than they spent on it.
Maybe not in some countries. It’s certainly a way that term gets used in the US. See also, reduction in force (RIF), downsize, reorg, shifting priorities, etc. The way labor laws are written, companies are encouraged to do this, because it circumvents protections against firing someone on leave, pregnant, or in a minority. When an individual is let go, there’s risk of litigation or claims that it’s because of some protected status: and correct or not, we’re a very litigious country with a lot of lawyers looking for a payday. So more and more, companies have normalized layoffs even when they’re doing very well, because its a way to “clean out” the company of less productive employees with much less risk of getting sued: and they can always rehire or shift exceptional employees they want to keep.
Yep - we get it. But some of us don’t enjoy the effects that microtransactions have on the game experience, and would prefer not to play those kinds of games. A filter whereby we could just hide those games, and browse ones that we would enjoy, that are more targeted for us, would both save us time and increase the likelihood of us finding a game we want to buy, improving the shopping experience and putting more money into game developers’ and Steam’s pockets. Similar to how the google play store offers a “premium/paid apps” section, because while much of the market prefers free to play and doesn’t mind ads or microtransactions, they know some of us loath it and would rather pay up front for an experience that doesn’t go there, and they make more money when they help shoppers shop.
This has been a universal problem with any MMO game that tries to have some kind of a resource grind/time sink. Even if you can manage to stop players from botting it, you can’t stop players from third world countries selling their time to players in first world countries. The game economy quickly becomes a reflection of real world capitalism that most of its players were trying to escape.
It’s fair to continue to consider them in competition with other store fronts. Don’t be fooled into thinking it will always be a great way to get cheap games, though. That brand, is EXACTLY what IGN paid for when they bought them: for the faith they built up in people like yourself, that they are and will always continue to be a trusted company. And part of the amortization of that purchase, is converting that belief into money, by enshittifying it. By taking advantage that they can make less valuable offers, raise prices, and fail to keep up with competitors innovations, on the backs of people remembering the good experiences they had with the company based on its original ownership.