See these people as entertainment and not as reviewers, influencers. They are not more than entertainment companies.
Secondly, I don’t see him as the dev of the app. I don’t know which company dev it and he put his name on it. This brings us to the cut. 50 artist, 25 him, 25 dev company. Without him, the dev company has no chance.
If I’m looking my definition, it looks like a scam.
Education is learning critical thinking. People, politics, corpos, etc. use the education system for propaganda and indoctrination. The education isn’t how people receive it. It’s important to not mix them, otherwise you’re already in the indoctrination process.